Campaign Creator
Campaign Creator is selected by default when you click the Marketing tab, as shown in the following illustration. Selecting a Project Space from the Project Space list will display a list of the Campaign Templates you create on a Campaign Templates list. You can also Add a new Campaign Template and create as well as modify the Recipient list for a Campaign Template using this screen.
A Campaign is like a newsletter, or electronic flyer sent to converse with an audience. Based on a recipient's handling of the message; (opened or not, clicking links or not), a customized follow-up message can be sent automatically.For example, you send out an initial newsletter advertising your service with links requesting "more information", or "see our catalog". We know via the "Reports" area, what that person did, which also gauges their interest. We can create different messages for the various responses. A "Don't Miss Out" campaign, or a "Take a 25% Coupon" (for those interested) message can be sent to recipients with our desired "call to action".
Clicking on a Template Name on the Campaign Template list displays the following pop-up window, which allows you to Preview, Edit, Delete or Send the Campaign to the Contacts you’ve targeted for it. These functions will be described later in the document, after it has been explained how a Campaign Template is created, starting on the following page.